I got 90%. This dumps contains redunant questions and few errors, but definitly enough to pass. :)Prepare well and study much more.Still valid.
Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting and Analytics | 14% | - Track engagement and conversion metrics - Provide actionable insights and recommendations - Configure and interpret standard reports - Build custom reports and dashboards - Analyze campaign performance |
| Topic 2: Marketing Cloud Configuration | 18% | - Configure account settings and business units - Implement data management and data extensions - Set up users, roles, and permissions - Configure lists and populations - Manage sender profiles and deliverability settings |
| Topic 3: Automation and Data Management | 14% | - Utilize automation studio effectively - Configure imports and exports - Manage contact data and data hygiene - Build and manage automation workflows - Implement SQL activities for data processing |
| Topic 4: Discovery and Design | 18% | - Define success metrics and KPIs - Gather requirements and understand business objectives - Identify integration points and data flows - Analyze customer data and segmentation needs - Document current state and desired future state |
| Topic 5: Email Marketing | 18% | - Implement A/B testing andsend time optimization - Ensure deliverability and inbox placement - Create and optimize email content - Apply template and content block strategies - Configure AMPscript for dynamic content |
| Topic 6: Customer Journey Design | 18% | - Build decision trees and branching logic - Map customer journeys across channels - Utilize Journey Builder features and best practices - Apply personalization and dynamic content - Implement triggered and real-time journeys |
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