Salesforce Marketing-Cloud-Consultant Exam Preparation Guide and PDF Download
Verified & Correct Marketing-Cloud-Consultant Practice Test Reliable Source Oct 31, 2023 Updated
To become a Salesforce Certified Marketing Cloud Consultant, candidates must pass the Marketing-Cloud-Consultant exam. Marketing-Cloud-Consultant exam consists of 60 multiple-choice questions and lasts for 105 minutes. Marketing-Cloud-Consultant exam covers a wide range of topics including email marketing best practices, creating effective marketing campaigns, and analyzing marketing data to measure success. Candidates must achieve a passing score of 63% or higher to receive the certification.
Salesforce Marketing-Cloud-Consultant Exam covers a broad range of topics related to the Salesforce Marketing Cloud platform. These topics include email marketing, mobile marketing, social media marketing, advertising, analytics, and data management. Marketing-Cloud-Consultant exam also tests a candidate's knowledge of the platform's various tools and features, such as Journey Builder, Email Studio, Audience Builder, and Mobile Studio.
NEW QUESTION # 59
Which two statements about a database of record are correct?
Choose 2 answers:
- A. A database of record is system in which subscriber's status is maintained
- B. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber
- C. A database of record is any database that contains subscriber data
- D. A database of recordis a centralized storage repository of data about objects or people
Answer: A,D
NEW QUESTION # 60
ABC Company is expanding its marketing efforts globally. Each country's marketing department has its own business unit and is responsible for the creation and execution of all the marketing campaigns. The Marketing Cloud Administrator is having trouble keeping up with the constant influx of new users and would like to speed up the turnaround of granting new users access to the Marketing Cloud.
In what two ways can this be accomplished? (Choose two.)
- A. Assign Channel Managers the role of Marketing Cloud Analyst.
- B. Assign Administration User permissions to each business unit.
- C. Assign Administration User permissions to individual users.
- D. Assign Administration User permissions to the Channel Manager role.
Answer: B,D
NEW QUESTION # 61
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?
- A. Use the File Transfer Activity to import data into each BU.
- B. Create a local copy of the product data in each BU.
- C. Give users the Administrator Role so they can see all of the data.
- D. Share data extensions from the top-level BU.
Answer: C
NEW QUESTION # 62
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?
- A. An additional IP address
- B. An additional private domain
- C. An additional Sender Authentication Package
- D. Register the new domain in Setup > From Address Management
Answer: A
NEW QUESTION # 63
Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.
How should NTO marketers ensure there's a limit to the number of timet a particular image asset can be chosen for a customer?
- A. Set a Fallback Asset.
- B. Utilize Einstein Engagement Frequency to send the emails less often.
- C. Set Fatigue Rules for the product Asset Classes.
- D. Ask the content team to create more images in order to diversify the asset pool.
Answer: C
Explanation:
Explanation
The best option for NTO marketers to ensure there is a limit to the number of times a particular image asset can be chosen for a customer is to set Fatigue Rules for the product Asset Classes. Fatigue rules allow you to specify the maximum number of times an asset can be chosen for a customer in a given time period. This ensures that customers do not receive the same asset too often, and that the asset pool is diversified. For more information on setting fatigue rules, please see the documentation here: https://help.salesforce.com/articleView?id=mc_es_dynamic_content_fatigue_rules.htm&type=5.
NEW QUESTION # 64
Which two statements about a database of record are correct? (Choose two.)
- A. A database of record is a centralized storage repository of data about objects or people.
- B. A database of record is system in which subscriber's status is maintained.
- C. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber.
- D. A database of record is any database that contains subscriber data.
Answer: A,B
NEW QUESTION # 65
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?
- A. Create a Journey with a Salesforce Campaign entry source and an Email Activity
- B. Create a scheduled Automation with a Query Activity and a Send Email Activity
- C. Create a Journey with a Salesforce Data entry source and an Email Activity
- D. Use Content Builder Send Flow to send the email to the Salesforce Campaign
Answer: A
NEW QUESTION # 66
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
In which two ways could this distributor-specific sender profile be configured in a Marketing Cloud account with Sender Authentication Package implemented?
Choose 2 answers
- A. Pick "Choose from list," selecting the From Name and From Email values from the list of account users.
- B. Use substitution strings to populate the From Name and From Email values in the sender profile.
- C. Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email values.
- D. Match the external keys of the sender profile and data extension containing account representative details.
Answer: B,C
NEW QUESTION # 67
A customer wants to create a mobile app that requires users to log in or register before accessing their data.
Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. Newly registered users will create additional Contacts in Marketing Cloud.
- B. Existing users will create additional Contacts in Marketing Cloud.
- C. All mobile app users will create additional Contacts in Marketing Cloud.
- D. User device data is unavailable in Contact Builder for up to 24 hours.
Answer: D
NEW QUESTION # 68
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilised to make this happen?
- A. Publication Lists
- B. Profile Center
- C. Send Logging
- D. Subscriber Keys
Answer: A
NEW QUESTION # 69
A customer indicates their point-of-sale system can be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation.
Which two considerations should be made?
Choose 2 answers
- A. The directory Is unable to be used by another File Drop Automation.
- B. They may utilize an external FTP site.
- C. The directory used by the file trigger should be inside the import directory.
- D. The directory cannot contain more than five file triggers.
Answer: A,B
Explanation:
Explanation
Two considerations that should be made when using a File Drop Automation are:
They may utilize an external FTP site. A File Drop Automation can be configured to use an external SFTP location as well as an Enhanced FTP location for file triggers.
The directory is unable to be used by another File Drop Automation. A File Drop Automation can only use one directory for file triggers, and that directory cannot be used by another File Drop Automation.
The directory used by the file trigger can be inside or outside the import directory, as long as it is not used by another File Drop Automation. The directory can contain more than five file triggers, but only one file trigger can start an automation at any given time. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_file_drop_automation_studio_triggers.htm&type=5
NEW QUESTION # 70
How do I set up an individual who manages Marketing Cloud operations across channels, mobile, and social? Choose two.
- A. Marketing Cloud Administrator Role
- B. Regional or Local Administrator Role
- C. Email marketing manager role
- D. Marketing Channel Manager Role
Answer: A,D
NEW QUESTION # 71
Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a data extension for sending. The data warehouse can be configured to place a dally on an SFTP.
Which three questions are relevant to determining a solution?
Choose 3 answers
- A. Does someone need to be notified if an error happens on import?
- B. Will the file have more than 5,000 rows?
- C. Will the data file be placed on the SFTP at the same time daily?
- D. Does the data extension have a data relationship?
- E. Is the data file a delta or a historical file?
Answer: A,C,E
NEW QUESTION # 72
A customer wants to perform an email send to a subset of a Synchronized Data Extension filtered on custom object data and return tracking to the Sales Cloud.
What approach should the consultant recommend?
Choose2 answers
- A. Use Data Stream to sync Sales Cloud objects to the Marketing Cloud.
- B. Use Query Activities to create a Sendable Synchronized Data Extension.
- C. Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension.
- D. Use DataFilters to segment data to output a Sendable Data Extension
Answer: A,C
NEW QUESTION # 73
A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information.
What data model configuration should be recommended
- A. Create new Salesforce data and link it to the other data extensions.
- B. A Create a new data extension and link it to the other data extension
- C. Create additional attribute fields in the main contact data extension.
- D. Create a new data extension and link it as a new population.
Answer: B
Explanation:
Explanation
To integrate a new dataset with pre-existing contacts, Northern Trail Outfitters should create a new data extension and link it to the other data extension. A data extension is a table that stores data in Marketing Cloud, such as contact information or purchase history. Data extensions can be linked by common fields or attributes using Contact Builder or SQL queries. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_data_extensions.htm&type=5
NEW QUESTION # 74
A financial company wants to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:
* Payments.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
* Payments.csv will be encrypted.
* Payments.csv will contain data from the previous week.
* Late payment notices will be sent each Monday at noon.
* They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?
- A. File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer
- B. File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- C. File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer
- D. Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
Answer: D
NEW QUESTION # 75
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Salesforce Marketing-Cloud-Consultant certification exam is designed to validate a professional's knowledge and skills in implementing and managing marketing automation solutions using the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Consultant certification is suitable for marketing professionals, consultants, administrators, and developers who work with the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Consultant certification exam consists of 60 multiple-choice questions and passing score is 68%. Salesforce Certified Marketing Cloud Consultant certification provides a competitive edge to professionals in the job market and helps them to showcase their expertise in the field of marketing automation.
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