2023 New Marketing-Cloud-Consultant Exam Questions Real Salesforce Dumps
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Salesforce Marketing-Cloud-Consultant certification exam consists of 60 multiple-choice questions that must be completed within 90 minutes. Marketing-Cloud-Consultant exam covers a range of topics, including the use of the Salesforce Marketing Cloud platform, email marketing, mobile marketing, social media marketing, and data management. Marketing-Cloud-Consultant exam is scored on a scale of 100 to 1000, with a passing score of 700 or higher required to earn the certification.
NEW QUESTION # 89
Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which it will select using a Send Flow in Content Builder.
Which field name should be included in the report in addition to email address?
- A. External ID
- B. CampaignMember ID
- C. Individual ID
- D. Contact ID
Answer: D
Explanation:
Explanation
The Contact ID field name should be included in the report in addition to email address when using a Send Flow in Content Builder. The Contact ID is a unique identifier for each contact in Sales Cloud and Marketing Cloud. It is required for sending emails to contacts using a Send Flow. The other field names are not required for this purpose. References: https://help.salesforce.com/s/articleView?id=sf.mc_co_send_flow.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_co_contact_id.htm&type=5
NEW QUESTION # 90
Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.
What should a consultant recommend as a unique identifier for each subscriber?
- A. A number field such as subscriber's phone number for Contact Key.
- B. A common field like Physical Address for Contact Key.
- C. An email address for Contact Key.
- D. A GUID or another generated ID for Contact Key.
Answer: A
NEW QUESTION # 91
Which two statements are correct regarding Attribute Groups? (Choose two.)
- A. They link data extensions to subscriber lists.
- B. They link data extensions to Contacts.
- C. They link subscriber lists to Contacts.
- D. They link data extensions to other data extensions.
Answer: B,D
NEW QUESTION # 92
A retail company does business in both the United States and Canada. They have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a
"Version" data field indicating the type of email the customer is to receive.
Which two questions should be asked to determine a data/segmentation strategy?
Choose 2 answers
- A. Will "Version" values/meanings change, precluding reusable AMPscript?
- B. Will a lookup table is needed for a dynamic From Name?
- C. Will customers be able to sign up for the loyalty program at the store?
- D. Is the purpose of these emails for acquisition or retention or transactional?
Answer: B,D
NEW QUESTION # 93
Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. Northern Trail Outfitters (NTO) has a separate instance of Sales Cloud serving as its current customer master database.
What two actions should be taken when using Contact Builder? (Choose two.)
- A. Conduct manual imports of customer information from Sales Cloud.
- B. Create a data extension to incorporate the imported data from Dashboard.
- C. Combine each individual's channel contact information under one record.
- D. Use Marketing Cloud Connect to include data from Sales Cloud.
Answer: C,D
NEW QUESTION # 94
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customer's shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should Northern Trail Outfitters (NTO) take?
- A. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
- B. Create a user-initiated message to logged-in customers to send once the website is restored.
- C. Create and send an apology email which includes a discount for a future purchase to all customers.
- D. Do NOT send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
Answer: A
Explanation:
The answer can be 1 or 3. But the most appropriate solution is 1. Sending emails will not take the user to a state where they left on the website. This requires developer involvement.
NEW QUESTION # 95
A consultant wants to trigger an email whenever the Status field on the Lead Object changes to Hot. Tracking data will need to be kept in the Sales Cloud.
Which three steps should the consultant use in the solution? (Choose three.)
- A. Put a SOAP API in place via the Marketing Cloud API.
- B. Write an Apex Trigger on the Lead Object.
- C. Create the Triggered Send Definition in the Marketing Cloud.
- D. Enable Triggered Sends on the Lead Object in configuration.
- E. Create the Triggered Send Definition in the Sales Cloud.
Answer: B,C,D
NEW QUESTION # 96
Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks cases with a checkbox field called "Contact Me".
- A. Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.
- B. Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.
- C. Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import word.
- D. Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the data.
Answer: B
Explanation:
Explanation
To use Case data from Service Cloud as part of their current email messaging campaign, Northern Trail Outfitters should use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field. Synchronized Data Extensions are data extensions that allow marketers to sync data from Sales Cloud or Service Cloud objects into Marketing Cloud using filters and schedules. Using Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field will allow Northern Trail Outfitters to import cases that indicate the customer wants someone to contact them after the case is closed.
References: https://help.salesforce.com/s/articleView?id=sf.mc_co_synchronized_data_sources.htm&type=5
NEW QUESTION # 97
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
- A. Outbound
- B. Info Capture
- C. Data Capture
- D. Text Response
Answer: A,D
NEW QUESTION # 98
An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team.
What method should the team use?
- A. Tracking Extracts
- B. Data views
- C. Scheduled Reports
- D. Send Logs
Answer: C
NEW QUESTION # 99
Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.
What functionality would tie to additional long code Implementation?
- A. Do they need to support UTF-8 characters in their SMS?
- B. Do they need to have independent reporting on SMS sends by country?
- C. Do they need to support inbound messages in each country?
- D. Do they need to support different From Names by country?
Answer: C
NEW QUESTION # 100
Which two statements about a database of record are correct? Choose 2 answers
- A. It is any data structure in which multiple opt-in statuses can be stored for a subscriber.
- B. It is any database containing subscriber data.
- C. It is a centralized storage repository of data about objects or people.
- D. It is a system in which a subscriber's status is maintained.
Answer: C,D
NEW QUESTION # 101
A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's dat
a. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series.
Which steps should be used to accomplish this in Journey Builder?
- A. Random Split, Send Email, Wait, Define Goal
- B. Define Goal, Send Email, Wait, Decision Split
- C. Update Contact Data, Wait, Send Email, Join
- D. Define Goal, Update Contact Data, Send Email, Wait
Answer: D
NEW QUESTION # 102
ABC Company needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks:
* Maintain ABC Company's master suppression list.
* Configure data relationships.
* Create new subscriber attributes.
Which role should be assigned to the IT staff member?
- A. Data Manager
- B. Analyst
- C. Administrator
- D. Content Creator
Answer: A
Explanation:
Explanation/Reference:
NEW QUESTION # 103
A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension.
How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?
- A. Create a separate installed package for each individual web form.
- B. Enable the package for all business units in the Marketing Cloud account.
- C. Ensure the package scope includes Read and Write permissions for data extensions.
- D. Instruct the web team to store the client ID and secret in the client-side code.
Answer: C
Explanation:
Explanation
Creating an installed package in Marketing Cloud with Read and Write permissions for data extensions should be used to facilitate the functionality of upserting rows into a data extension using a REST API endpoint. An installed package is a container for one or more API integrations that provides authentication credentials and permissions for accessing Marketing Cloud resources. Read and Write permissions for data extensions allow the API integration to retrieve and modify data in data extensions. References:
https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/create_a_package.html
https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/data-extensions.html
NEW QUESTION # 104
A company collects subscriptions on its website. It does the following:
* Compiles that subscription list in a database in the website Content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends.
Which automation sequence (excluding waits) should cover these requirements?
- A. File Transfer > Import File > Measures > Send Email
- B. File Transfer > SQL Query > Measures > Send Email
- C. File Transfer > Import File > SQL Query > Send Email
- D. File Transfer > Data Extract > Filters > Send Email
Answer: C
NEW QUESTION # 105
Which two statements are correct about Send Logging? Choose 2 answers
- A. Send Log data extensions are archived automatically based on retention settings.
- B. AMPscript can be used to pull data from Send Logs for use within emails.
- C. SQL Query Activities can reference Send Logs in combination with system data views.
- D. A business unit can support up to three Send Logs.
Answer: B,C
Explanation:
Send Log data extensions are never archived. Its deleted. A business unit can support only one Send Log.
NEW QUESTION # 106
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?
- A. Create a Data Relationship in Email Studio to relate the two data extensions.
- B. Configure activities within Automation Studio to update the purchase data.
- C. Use Data Designer in Contact Builder to relate the two data extensions.
- D. Utilize Entry Data on a Decision Split within Journey Builder.
Answer: B,C
NEW QUESTION # 107
A company is hosting a series of events and wants its customers who register to enter into a journey.
Which two methods are viable configurations for entry? (Choose two.)
- A. A SmartCapture form hosted in CloudPages that updates a Profile attribute.
- B. A form hosted on the company website that fires the entry event via SOAP API.
- C. A form hosted on the company website that fires the entry event via REST API.
- D. A SmartCapture form hosted in CloudPage that populates the entry source.
Answer: C,D
NEW QUESTION # 108
North Trail Outfitters (NTO) wants to automate the sending of shipping notices and a customer survey.
*Shipping notices will be sent once a day.
*The shipping file will be placed on the FTP sometime after 4:00 p.m.
*The shipping data will be stored in the shipping Notice data extension.
*A field in the data extension will contain the shipping data.
*The survey needs to be sent at 9:00 a.m., exactly 10 days after the customers order ships.
Which workflow would most effectively enable NTO to do this?
A)
B)
C)
D)
- A. Option B
- B. Option A
- C. Option D
- D. Option C
Answer: B
NEW QUESTION # 109
Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to 5 emails per week based on subscriber activity.
The list is:
* Compiled in a database in the website Content Management System (CMS).
* Imported into Marketing Cloud nightly at 11 p.m.
What action should be taken if a third party is sending a message for the customer outside of the Marketing Cloud?
- A. Engagement metrics will be passed into Marketing Cloud.
- B. Unsubscribes should be synchronized between senders.
- C. The third-party send list should be pulled from the CMS
- D. They will need to integrate with the Marketing Cloud SOAP API.
Answer: D
NEW QUESTION # 110
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)
- A. CRM ID
- B. Email
- C. Loyalty Program Number
- D. Mobile Device ID
Answer: A,D
NEW QUESTION # 111
A retail company does business in both the United States and Canada. They have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a
"Version" data field indicating the type of email the customer is to receive.
Which two questions should be asked to determine a data/segmentation strategy? (Choose two.)
- A. Will a lookup table be needed for a dynamic From Name?
- B. Is the purpose of these emails for acquisition or retention or transactional?
- C. Will customers be able to sign up for the loyalty program at the store?
- D. Will "Version" values/meanings change, precluding reusable AMPscript?
Answer: A,D
NEW QUESTION # 112
A customer wants to reports on 'Not Sent' contacts in Journey Builder.
Which method should be used?
- A. Use an automation with Tracking Extract.
- B. Query the _sent Data View for the contact's send status.
- C. Create an Analytics Builder Discover report.
- D. Use the standard report 'Subscribers Not Sent to'.
Answer: D
NEW QUESTION # 113
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
What skill set should the customer team have for this solution to be viable?
- A. SSJS
- B. SQL
- C. AMPscript
- D. HTML
Answer: A
NEW QUESTION # 114
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