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| Section | Objectives |
|---|---|
| Identity Resolution | - Explain the purpose and configuration of Identity Resolution - Describe matching and reconciliation rules |
| Segmentation and Calculated Insights | - Create and manage segments - Explain calculated insights |
| Data Cloud Overview | - Describe the Data Cloud ecosystem and how it fits into the Salesforce platform - Explain the purpose and functionality of Data Cloud |
| Data Cloud Setup and Administration | - Manage Data Cloud permissions and security - Configure Data Cloud settings |
| Data Cloud Reporting and Analytics | - Utilize Data Cloud reports and dashboards |
| Activation | - Describe activation use cases - Configure activations to various targets |
| Data Ingestion and Modeling | - Describe data streams and data sources - Explain data modeling concepts including Data Model Objects (DMOs) |
1. Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who have been in the segment within the last 2 years.
Which Data Cloud component allows for this?
A) Segment membership data model object
B) Segment exclusion
C) Calculated insights
D) Nested segments
2. A consultant is building a segment to announce a new product launch for customers that have previously purchased black pants.
How should the consultant place attributes for product color and product type from the Order Product object to meet this criteria?
A) Place an attribute for the "black" calculated insight to dynamically apply
B) Place the attributes for product color and product type in a single container.
C) Place the attributes for product and product type as direct attributes.
D) Place the attribute for product color in one container and the attribute for product type in another container.
3. Luxury Retailers created a segment targeting high value customers that it activates through Marketing Cloud for email communication. The company notices that the activated count is smaller than the segment count.
What is a reason for this?
A) Marketing Cloud activations apply a frequency cap and limit the number of records that can besent in an activation.
B) Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud.They do not allow activation of new records.
C) Marketing Cloud activations automatically suppress individuals who are unengaged and have notopened or clicked on an email in the last six months.
D) Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If theindividual does not have a related Contact Point, it will not be activated.
4. What is Data Cloud's primary value to customers?
A) To connect all systems with a golden record
B) To provide a unified view of a customer and their related data
C) To create personalized campaigns by listening, understanding, and acting on customer behavior
D) To create a single source of truth for all anonymous data
5. Every day, Northern Trail Outfitters uploads a summary of the last 24 hours of store transactions to a new file in an Amazon S3 bucket, and files older than seven days are automatically deleted. Each file contains a timestamp in a standardized naming convention.
Which two options should a consultant configure when ingesting this data stream?
Choose 2 answers
A) Ensure the filename contains a wildcard to a accommodate the timestamp.
B) Ensure that deletion of old files is enabled.
C) Ensure the refresh mode is set to "Upsert".
D) Ensure the refresh mode is set to "Full Refresh.''
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: A,C |
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