Salesforce Certified Marketing Cloud Email Specialist : Marketing-Cloud-Email-Specialist

  • Exam Code: Marketing-Cloud-Email-Specialist
  • Exam Name: Salesforce Certified Marketing Cloud Email Specialist
  • Updated: Aug 03, 2026
  • Q&As: 162 Questions and Answers

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Marketing cloud email specialist

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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202

Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Content Creation and Delivery24%- Configure send settings to meet the customer requirements
- Recommend Marketing Cloud tools to use when preparing an email for send
- Organize and manage email campaign content
- Create and customize an email message to meet customers' needs
Topic 2: Marketing Automation26%- Build the appropriate Automation Studio solution
- Build the appropriate Journey Builder solution
- Recommend the appropriate marketing automation solution
Topic 3: Subscriber and Data Management26%- Manage subscriber data (Lists vs Data Extensions)
- Understand concepts of subscribers, profile center, and subscription centers
- Configure Contact Builder and Audience Builder
Topic 4: Insights and Analytics14%- Evaluate email campaign performance and data
- Understand tracking and reporting metrics (e.g., Open Rate, Click-to-Open Rate, Bounces)
Topic 5: Email Marketing Best Practices10%- Differentiate elements of an email that can impact message deliverability
- Demonstrate appropriate and effective subscriber acquisition and retention methodologies
- Evaluate elements and techniques of email marketing to design effective emails and email programs

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