Salesforce Marketing Cloud Intelligence Accredited Professional : AP-215

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Salesforce AP-215 Exam Syllabus Topics:

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. Which three entities and/or functions can be used in an expression when building a calculated dimension?

A) Mapped measurements
B) The EXTRACT function
C) Calculated dimensions
D) The VLOOKUP function
E) Mapped dimensions

2. A client's data consists of three data streams as follows:
Data Stream A:

* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
* Data Stream C was set as a 'Parent', and the 'Override Media Buy Hierarchy' checkbox is checked What should the Data Updates Permissions be set to for Data Stream B?

A) Update Attributes
B) Update Attributes and Hierarchies
C) There is no difference, all permissions will have a similar effect given the scenario.
D) Inherit Attributes and Hierarchies

3. What are unstable measurements?

A) Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'Not Empty'.
B) Measurements that are set with the LIFETIME aggregation function
C) Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'None'.
D) Measurements for which Aggregation Settings are set as 'Auto' and Granularity is set as 'None'.

4. What is the relationship between "Media Buy Key" and "Campaign Key"?

A) One-to-one
B) Many-to-many
C) Many-to-one (one Campaign Key has many Media Buy Keys)
D) One-to-many (one Media Buy Key has many Campaign Keys)

5. A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

What three advantages are gained when using Patterns & Data Classification as the harmonization method for creating the Objective field?

A) Scalability
B) Use of code
C) Processing (processing time when loading relevant data streams)
D) Performance (Performance when loading a dashboard page)
E) Ease of Maintenance

Solutions: