Adobe Customer Journey Analytics Business Practitioner Professional : AD0-E608

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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. A company sells large machines and parts and accessories for those machines. They have recently added a how-to video section to their site and want to know which group of users is visiting the video page. An analyst builds the following Venn diagram as part of their analysis.

What conclusion can the analyst draw? Response:

A) Visitors that view How-to Video pages rarely visit Large Machines pages.
B) Visitors that view Large Machines pages are more likely to also view the How-to Video page.
C) Visitors that view Parts and Accessories pages are more likely to also view the How-to Video page.
D) Visitors that view Parts and Accessories pages are more likely to also view the Large Machines page.

2. An organization considers any interaction from website, mobile app or call center as 'an engagement event' and web, mobile, and phone call as its channels. As a CJA business practitioner, how can you create a weekly report that reflects average engagement per channel?
Response:

A) Create a calculated metric using total sessions instead of engagement events.
B) Create a calculated metric with sum of all engagement events multiplied by total number of channels.
C) Create a filter for all events with condition as channel = mobile OR website OR phone call.
D) Create a calculated metric with sum of all engagement events divided by total number of channels.

3. Which table type should be used to display summarized purchase totals by customer segment in Adobe CJA?
Response:

A) Pivot Table
B) Cohort Table
C) Summary Table
D) Key Metrics Report

4. Which settings should be reviewed when creating a recurring report schedule?
(Select two.)
Response:

A) Data Retention Policies
B) Export File Format
C) Data Source Permissions
D) Report Delivery Frequency

5. Which configuration should be applied when sharing reports with external business partners?
Response:

A) Report Sharing Settings
B) Export Scheduling
C) Data Masking Policy
D) Profile Integration Rules

Solutions: