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Preparation Guide for Salesforce Marketing cloud email specialist Exam
Introduction
This certification focuses on applying knowledge skills and experience using Marketing Cloud for message design, subscriber and data management, inbox delivery, and external integrations. Salesforce-Marketing cloud email specialist recognizes your ability to effectively implement email marketing best practices, message design, subscriber and data management, inbox delivery, email automation, and tracking and reporting metrics within the Marketing Cloud Email application.
In this guide, we will cover the Marketing cloud email specialist Exam topics, Salesforce Marketing cloud email specialist Certified professional salary and all aspects of the Salesforce Marketing cloud email specialist Certification.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing Automation | 26% | - Triggered sends and scheduled sends - Automation Studio configuration - Journey Builder implementation |
| Topic 2: Content Creation and Email Message Design | 24% | - Email design and responsive rendering - Dynamic content and personalization - Content Builder usage - A/B testing and approval processes |
| Topic 3: Insights and Analytics | 14% | - Report creation and analysis - Troubleshooting delivery issues - Email performance metrics |
| Topic 4: Subscriber and Data Management | 26% | - Data extensions and data relationships - Data import and management - Segmentation and list management |
| Topic 5: Email Marketing Best Practices | 10% | - Compliance and regulations - Permission and preference management - Deliverability principles |
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