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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. What should you do when multiple users are editing an email template at the same time?

A) Update the same draft at the same time since the system will recognize updates made by both users
B) Multiple users cannot edit the same email template at the same time
C) Create two different drafts and merge them through the Email flow process to bring updates from both drafts into one
D) Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ' someone else edits it

2. A marketer is creating a new segmentation rule in Marketing Cloud Account Engagement.
Which option accurately defines the capabilities of a segmentation rule?

A) Segmentation rules are used to create new forms for prospects to fill out.
B) Segmentation rules are used to score and grade prospects.
C) Segmentation rules are used to segment prospects based on their activities and demographic data.
D) Segmentation rules are used to assign prospects to users in Salesforce.

3. Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?

A) Conversions
B) Unique submissions
C) unique clicks
D) Total submissions

4. An engagement studio program is enabled to repeat. The prospects are eligible to repeat after one day and can repeat three times.
If a prospect remains on the program recipient list, what would happen to that prospect once they hit the End step after processing through the program once?

A) The prospect will not restart the program; prospects can only process through once.
B) The prospect will start the program over at the beginning after waiting one day.
C) The prospect will not restart the program; they have reached the maximum number of repeats.
D) The prospect will start the program over at the beginning immediately.

5. LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.
What three data points can be found in the prospect's Audits tab to help determine what updates were made?
Choose 3 answers

A) The data and time when a prospect was assigned
B) The prospect fields that were updated
C) The amount of time the prospect spent viewing the website
D) The lists that that prospect was added to or removed from
E) The Lifecycle Report filtered by timeframe

Solutions: