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| Section | Objectives |
|---|---|
| Topic 1: Analytics, Reporting, and Optimization | - Optimization and troubleshooting
|
| Topic 2: Automation and Journeys | - Automation Studio
|
| Topic 3: Subscriber and Data Management | - List and data management
|
| Topic 4: Compliance and Security | - Security and access control
|
| Topic 5: Email Marketing Operations | - Content and campaign execution
|
1. To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?
A) Set inactive data to be automatically cleared after one year, but is recoverable
B) Apply a Row Based Retention to each data extension as it is created, set to 12 months
C) Configure the Enterprise-wide default retention to one year
D) Configure the business unit data retention setting to 12 months
2. A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers
A) Data Filter
B) Automation StudioTerm
C) Suppression list
D) Template-based emails
E) Triggered Send
3. What are two possible outcomes when "Send as Multipart MIME" is selected during the send process?
Choose 2 answers
A) Open and click activity are tracked in either version.
B) An auto-generated text version will be sent with your HTML email.
C) The email will avoid detection by various SPAM filters.
D) A custom text version will be sent with your HTML email.
4. Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.
What should the admin confirm to resolve the issue?
A) The Data extension is marked as Sendable and Testable
B) The data extension contains a Salesforce ID
C) The data extension is linked using the Contact Key
D) The data extension is marked as Sendable
5. A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?
A) Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
B) Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
C) File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
D) File Drop Automation: Import File Activity > SQL Query Activity1 > SQL Query Activity 2
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A,B,D | Question # 3 Answer: A,B | Question # 4 Answer: D | Question # 5 Answer: D |
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