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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.
Which object should be used?

A) Publication List
B) Exclusion Lists
C) Suppression Lists

2. Northern Trail Outfitters (NTO) released a clever promotional video that went viral.
Subsequently, the company acquired a large number of email leads at the last trade show.
NTO wants to send a welcome email with a coupon directing recipients to its website.
Which configuration should help with limiting a spike in volume to the website?

A) Sender Authentication Package
B) Web Collect Sign-Up Form
C) Send Throttle

3. Following a batch email sent. Northern TrailOutfitters wants to update an email link's URL.
Which action should be recommended?

A) Navigate to the Job Links tab In My Tracking and update the URL.
B) Navigate to the email in Content Builder and update the URL.
C) Navigate to URL Expiration in Setup and update the URL.

4. Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.
Which setting should be configured in a send to identify the line of business sending the message?

A) Brand Builder
B) Sender Authentication Package
C) Sender Profile

5. The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.
Which additional issues should they consider?

A) DoNotTtad preferences
B) Suppressed contacts from contact deletion
C) Bounced contacts from previous sends

Solutions: