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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. Which Insight reporting measure should you use to capture the number of clickthroughs and conversions recorded through emails on August 1, 2016?

A) Interval Date = August 1, 2016 plus one day
B) Event Date = August 1, 2016
C) Sent Date = August 1 to August 2, 2016
D) Live Date - August 1, 2016
E) Sent Date = August 1, 2016

2. What must you create in order for Responsys to be able to track clicks on links in a campaign?

A) Link List
B) Insight Link Hashmap
C) Link Table
D) Link Hashmap
E) Insight Link Report

3. You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create the campaign.
How should you do this with Responsys?

A) Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
B) Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner in a few days.
C) Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.
D) Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.

4. When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?

A) action=last
B) tracking-once
C) tracking=first
D) action=single
E) action=once

5. For the email campaign you are designing in EMD, the first line of the HTML creative must include the first name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?

A) FNAME ($CONTACTS)
B) $CONTACTS.FNAME
C) #FNAME. CONTACTS
D) $ {CONTACTS.FNAME}

Solutions: