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| Section | Weight | Objectives |
|---|---|---|
| Email Creation and Design | 26% | - Content Builder usage - Accessibility and rendering - Personalization and dynamic content - Email templates and best practices |
| Subscriber and Data Management | 26% | - Importing and maintaining subscriber data - Segmentation and filtering - Lists and Data Extensions - Subscriber key and sendable data |
| Marketing Cloud Overview | 18% | - Navigation and core platform concepts - Legal and compliance requirements - Email Studio and application roles |
| Tracking, Reporting and Automation | 15% | - Email performance metrics - Bounce and complaint management - Standard reports and analytics - Basic automation and triggered sends |
| Email Delivery and Testing | 15% | - Preview and test sends - A/B testing options - Send classifications and sender profiles - Sender authentication and deliverability |
1. What is a suppression list in the marketing cloud and when would it be used? (Choose all that apply)
A) an understanding of Data Extensions and Web Service API's may be required.
B) Examples are Newsletters, advertisements and alerts.
C) Are used with email messages and SMS messages.
D) List of subscribers that don't want to receive your communications.
E) Are used with guided sends, user-initiated, and triggered emails.
F) Manages how subscribers receive different categories of emails.
2. Which two subscriber audiences can be created by using Measures in a Data Filter? Choose 2 answers
A) Subscribers within a 30-mile radius of a zip code.
B) Subscribers who have not clicked in the past three months.
C) Subscribers who have submitted spam complaints in the last week.
D) Subscribers who have opened an email in the past 30 days.
3. Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its emails. This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How can this be achieved?
A) Create an automation to begin when Information changes on a store object using a workflow rule.
B) Create a scheduled automation to import the file on a recurring basis with store information.
C) Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP.
D) Create a file drop automation to initiate when the store's data extension is updated via import.
4. What is the recipient maximum for a test send?
A) 5
B) 1
C) Unlimited
D) 3
5. EXAM Question: 207
(Controlling the Assault on Non-solicited Pornography and Marketing Act). CAN-SPAM act requires that commercial emails: (Choose 6)
A) ID message as advertisement unless you have opt-in from subscriber
B) Use a subject line that accurately represents the email.
C) Honor Opt-out within 5 days and unsubscribe must be operational indefinitely.
D) CAN-SPAM can be ignored.
E) Include your Physical mailing address
F) Provide a mechanism to opt-out.
G) Accurately identify the sender in header info.
H) Honor Opt-out requests within 10 days and unsubscribe must be operational for 30 days.
Solutions:
| Question # 1 Answer: A,D,E | Question # 2 Answer: B,D | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: A,B,E,F,G,H |
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