Adobe AD0-E560 real exam prep : Adobe Marketo Engage Architect Master

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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. A company is re-evaluating their lead management process after realizing their current reporting is insufficient. While reviewing the current setup, a Marketo Engage consultant has discovered two things:
Everyone in the database is included in the Revenue Cycle Model (RCM), including employees and partners, which is skewing the data.
Leads can be recycled for more than a dozen reasons, but these are not currently captured in Marketo. This makes it difficult for the marketing team to decide how to further nurture the lead.
Based on this input, what should the consultant recommend first regarding the RCM?

A) Exclude recycled leads from the RCM entirely to avoid skewing data
B) Multiple detour stages should be created for each Recycle reason, to better track these reasons in Marketo
C) People in the database who will never be sold to should move to a Disqualified stage, to avoid including them in the Success Path
D) Unengaged leads should be moved into a Disqualified stage, because they are no longer in profile

2. Refer to the case study. Unicorn Fintech needs to revamp its scoring model.
Who should be involved in making decisions on what behaviors should be scored?

A) CMO, Marketing Operations Manager, CRM Administrator, and a Sales Team Representative
B) CIO, Sales Team Representative, Marketing Operations Manager, and a CRM Administrator
C) CMO, Sales Team Representative, Web Developer, and a Marketing Operations Manager
D) CIO, Marketing Operations Manager, Sales Team Representative, and a Web Developer

3. A demand generation manager wants to understand how emails are performing by company size in each geographic region. The Marketing Ops team captures size and region in forms, has built smartlists for filtering, and has segmentations to serve dynamic content. The Marketo instance is a standard configuration and does not include additional workspaces or partitions. The Marketo practitioner would like to display regional performance in an Email Performance in the report setup.
How would this goal be accomplished?

A) Add a 'Group by Marketing Activities Email' filter with 'Company Size' and 'Region' groupings
B) Add a Group by Segmentations filter with 'Company Size' and 'Region' groupings
C) Add a Group by Smartlist filter with 'Company Size' and 'Region' groupings
D) Add a Marketing Activities Emails filter with 'Channels' grouping

4. Which audit findings should be prioritized for resolution? (Choose two)

A) Unused email templates
B) Inefficient lead scoring model
C) Untracked links in emails
D) Duplicate leads in the database

5. What is the impact of negative scoring in lead scoring models?

A) Automatically removes unqualified leads
B) Speeds up sales follow-up processes
C) Prioritizes leads with higher scores
D) Improves lead qualification accuracy

Solutions: